A cubic structure black lacquer, we are facing the first shop of Karl Lagerfeld, boulevard Saint-Germain.
When discussing the creations of Karl Lagerfeld will lead many cuts adjusted enough details rock, black and white chic but also and above all creations living with their time.
Understanding that the clothes are ephemeral the artistic director of Chanel has proven to be clear about the rate of consumption of clothing today consumption goes hand in hand with technological advances and the monopoly of social networks.
Karl Lagerfeld constantly between iPhone and iPad, has imposed its new vision of fashion by opening a year ago its online store. The evocation of a physical store for Karl Lagerfeld seemed distant but like any genius the creator wanted to mix physical and virtual store through a chic and contemporary.
Mirroring complex exposed his talent in “Karl draws” March 2 on Arte, the shop Boulevard Saint-Germain is bold with a strong visual identity and a desire to impose more than a brand or a name but a design concept.